Profile

Belle was founded in early 2000 by Iain Cawthorn in Johannesburg, South Africa.  The company was slowly built with the attention to detail and methods of manufacturing. After a few short years it became clear that the industry were all using the same materials and methods so this became the focus at Belle to find new methods and materials and began pushing the envelope on development. The realization was that the more we knew about the finished product and the client’s expectations plus needs the closer we would come to manufacturing the perfect product. The attention to impeccable detail is what raises the companies’ standards and propels us forward always looking to attchieve better. Through an understanding of our industry and what our clients are looking for we now know how to meet those prerequisites. Belle clearly stands out as a manufacture of upholstered pieces and furniture designed and catered for the sophisticated conscious customer.
Although Belle does look to European trends and follows the markets of interior decorates we pride ourselves on passed methods and classic designs that work. We do not boast ourselves to be trend setters but we do perfect and alter shape and form.

In entering the industry the first challenge was to learning the manufacturing process and how to obtain a 100% standard of quality at the same time as style. Having attchieved this goal we now set new ones of marketing the brand awareness so more like minded clients can join the Belle experience.